Royal Caribbean International, Celebrity Cruises and Isobar Launch Industry-Leading Cruise Planning Tool | Business Wire

NEW YORK–(BUSINESS WIRE)–Today, Royal

Caribbean International and Celebrity

Cruises solidified their hold on best-in-class vacation experiences

with the launch of Cruise Planner, an industry-leading digital vacation

planning tool created in collaboration with Isobar.

Cruiser Planner provides a simple and fun way to plan ahead allowing

guests to hit the deck running on day one. This tool makes it

possible for guests to plan their entire vacation well in advance of

departure, including shore excursions, dining, activities,

entertainment, spa and more. Cruise Planner will inspire and excite

guests by showing them all of the possibilities available onboard and in

ports. Equally important, by allowing guests to plan as much or as

little as they desire, Cruise Planner will also orient guests about what

to expect during their vacation so that they can spend less time

planning on board and more time enjoying fun times with family and

friends.

“Royal Caribbean and Celebrity Cruises’ dedication to innovation and

delivering amazing experiences has driven them to create some of the

most incredible experiences ever seen,” said James Lazar, Vice President

at Isobar. “At Isobar we firmly believe that combining breakthrough

design and enterprise technology is the key to innovation in the digital

age. We are proud to partner with these industry leaders to help

revolutionize the vacation experience.”

“From the early strategic stages of the project through the

implementation of an incredibly complex platform, Isobar has been a

partner in the best sense of the word,” said Jeff DeKorte, Vice

President of Digital Marketing at Royal Caribbean International. “The

digital innovation that Isobar has brought to the table has helped us to

raise the bar in the industry and we are thrilled with the work that

we’ve done together.”

Taking cues from the technologies consumers use every day, Isobar

designed an experience to take the guesswork out of vacationing with a

modern, user-friendly tool enabled for desktops and tablets. Cruise

Planner’s capabilities include:

• 
  

  Quick and easy menus that dive deep into product categories, allowing

  
  

  access to entertainment, beverage packages, spa and more with just one

  
  

  click;

  
  


• 
  

  Innovative new ways to book dining reservations that allow guests to

  
  

  plan an exciting culinary journey for their vacation onboard;

  
  


• 
  

  Immersive multi-media shore excursion content where guests can browse

  
  

  and book thousands of shore excursions by day, port, activity type,

  
  

  number of guests, and more;

  
  


• 
  

  A streamlined order history, shopping cart with a categorized summary,

  
  

  and a printable calendar that is color-coded for each guest keeps

  
  

  track of everything so that guests can easily and visually plan their

  
  

  cruise;

  
  


• 
  

  Only fully responsive pre-cruise planning solution offered in the

  
  

  marketplace allows guests to plan on multiple devices, taking

  
  

  advantage of the full solution no matter where they are;

  
  


• 
  

  Personalized activity recommendations and featured products to spark

  
  

  ideas and inspire more ways to enjoy guests’ vacations.

  
  

A virtual tour of Cruise Planner is available here.

ABOUT ISOBAR

Isobar is a global digital marketing agency consisting of nearly 3,500

digital pioneers in 63 offices, across 37 markets worldwide. Our clients

include adidas, Avis, Danone, Coca-Cola, Fiat, Foot Locker, Google,

General Motors, HBO, Kellogg’s, Lego, Royal Caribbean and Sony. We have

won over 300 major awards, including 12 Cannes Lions and 27 Agency of

the Year titles, in the last three years. Isobar is part of the Dentsu

Aegis Network. For more information, visit us at isobar.com | @isobarUS

| facebook.com/isobar.

The post Royal Caribbean International, Celebrity Cruises and Isobar Launch Industry-Leading Cruise Planning Tool | Business Wire appeared first on Discounted Hotel Rooms.

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