Loyalty360 Workshops Will Illuminate the Path to Customer Loyalty

Cincinnati, OH (PRWEB) March 27, 2015

The 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association will present a host of workshops designed to help brands craft loyalty programs that meet and exceed customer expectations.

In addition to building effective brand loyalty, attendees will learn how to personalize CRM, launch omni-channel loyalty programs, increase customer retention, and so much more.

This event will be held April 27-29, 2015, at the Loews Royal Pacific Resort at Universal Orlando in Orlando, Florida. Don’t miss these insightful workshops.

A Proven Process for Developing a Winning Value Proposition



Presented by Synchrony Financial



Speaker: Sue Yasav, Research Insights Leader

How does one know when it’s time for a new value proposition for a credit card or loyalty program? What is the process to create a customized value proposition that fulfills strategic goals and delights customers? This workshop outlines the steps for creating the perfect value proposition that does just that.

Building Consumer Relationships and the Shift Towards Personalization



Presented by PunchTab



Speaker: Robyn Hannah, VP of Communications and Public Relations

This workshop will show how the Retail & CPG acquisition-only model is broken… and expensive. The key to Retail & CPG success is in retention and growth. And the way to get there is by leveraging actionable insights from data to create more personalized messaging.

Launching Successful Omnichannel & PLCC Loyalty Programs



Presented by Hot Topic and Kirkland’s



Speaker: Jon Kosoff, Vice President of eCommerce & CRM, Hot Topic



Speaker: Matthew Saylor, Customer Data Coordinator, Kirkland’s



Speaker: Phil Sugar, VP SAAS Business Unit, Aimia

Retailers looking to loyalty to deliver business outcomes – join this workshop. Join us for a no-nonsense panel discussion in which attendees will learn how Hot Topic and Kirkland’s have each launched recent successful omni-channel and PLCC programs.

“These workshops will provide the new techniques necessary to overcome the challenges of navigating today’s unique loyalty landscape,” offered Loyalty360 President and COO Erin Raese. “We are enormously pleased to bring some of the top marketing minds together as they share valuable insights and expertise.”

The 8th annual Loyalty Expo will bring together over 500 executives from leading global companies to learn how innovative brands are building successful and lasting customer relationships.

This premier industry event will include over 20 interactive sessions, the 2015 Loyalty360 Awards ceremony, and insights uncovered in the 2nd annual Loyalty Landscape: The State of the Industry report.

Network with today’s most influential marketing experts as they explore three days of product demonstrations, peer-to-peer roundtables, cocktail receptions, and more.

To register for the 2015 Loyalty Expo, or to receive information and agenda details, please visit: http://loyaltyexpo.com/

About Loyalty360



Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty.

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