2007 Appliance Industry Event Marketing Case Four Samples – Air-conditioning, Washing Machine -

In this choice of several home appliance industry benchmark for enterprise, released in 2007 appliance industry event marketing Sample:

1, Meiling Series

Athena Series 5 is China’s first five refrigerators refrigerator;

Meiling by the National Science and Technology Ministry as National Torch Plan of 2007 high-tech enterprises.

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Meiling refrigerator (OTC) product won the bid for “home appliances to the countryside” activities;

“Win in Meiling” Two annual operating results conference Jan. 28 2008 held in Mianyang, Changhong and Meiling package together next plane to all dealers to take the plane from the Anhui Quwang total of 154 people in Sichuan.

Meiling refrigerator energy-saving products selected list of government procurement; Meiling ultra-low temperature refrigerator by China International Industry Exposition Silver; Meiling National Torch Plan selected high-tech enterprises; Meiling was awarded “China Famous Brand and Technology 500.”

II, the United States series

The United States launched air-conditioning in July forever “Copper Heart” campaign, and declared hundred percent use of copper products, which raise the industry on whether copper, aluminum tubes, “black heart tube” argument. In fact, one of the important raw materials in recent years, air conditioning copper prices soaring, making air-conditioned “copper substitution” of thermotaxis. The current third generation “copper and aluminum tubes” are also widely promoted Haier, Chunlan, Kelon and other domestic companies use copper and aluminum pipe air conditioning has also been for several years.

Signatory countries the United States “Water Army”;

2007 6 26 morning, the United States to the Shunde District Government, the group donated 10 million yuan for the construction of Shunde District, body building All Sports Park. The donation ceremony, Huang Xiaoming, vice president of the Group, said: Shunde grew up as a large enterprise, the U.S. group to respond positively to the government’s call, always positive back to society, the donation will be used to Shunde District Government Planning Fitness and Sports Centre Stadium building. Standing Committee of Shunde district committee, propaganda minister Liang Huiying U.S. Shunde City Construction Group as the contribution of Shunde, mass sports cause thanked the support. Sports Park is located in Shunde City Mountain scenic area along the west side of Kwai River Lake, is expected to be completed this year on Oct. 1 put into use for the free and open for the public welfare of all members of the public health establishments.

3, Hisense series

A, “335 free” services: Hisense launched the first flat-panel TV “335 free” The new service, announced that Hisense flat-panel TV screens warranty period will be extended from one year to three years, the whole package for one year repair, there are quality issues returnable 7 days 15 days shifting.

Changhong, Hisense would trigger

, TCL, Konka, Skyworth four color TV giants to follow up, a shared commitment to starting from April 20 to buy flat-panel TVs, in addition to enjoying quality problems returnable 7 days 15 days replacement, 1 year warranty, and other basic machine “three guarantees” provided at the same time enjoy the core components of flat panel TV screen 3 year warranty.

B, devaluation of 32 inch small size plasma TV: June 2007, Hisense Electric devaluation on the domestic market of 32 inch small size plasma TV, followed by Changhong, Haier, Prima, LG and other companies also have come in 32 color TV inch plasma products. Of 32-inch plasma TV has a very outstanding cost performance advantage, especially for watching sports programs like the bedroom, the consumer, it’s dynamic resolution is very high.

C,’s first LCD module production line: September 2007, was set up in Qingdao Economic and Technological Development Zone, Hisense Hisense Information Industry Park TV LCD module production line put into operation officially started, with the first batch of “Hisense made” LCD offline from the production line slowly, almost all of China’s LCD TV modules were broken status of dependence on imports, China’s color TV industry in the first LCD module production line was born.

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